EnergyEarth Incentives

Case Studies

EnergyEarth Program Case Studies

Customer Acquisition, Loyalty Points Program

Deregulated energy providers

Case Studies Plugs

Our client is a leading energy retailer in deregulated energy markets throughout North America. They provide electricity and gas to nearly two million customers, and their primary goals were to acquire new customers and retain current customers. The focus was to improve customer satisfaction, increase engagement and decrease attrition. We provided our client with a unique and innovative platform which allowed their customers to participate in an ongoing retention program while providing multiple incentive options to select from through a customized and easy to use points system.

The branded points system was designed to be a strong instrument for acquisition and an effective, long term retention tool. The system gave customers the opportunity to redeem their points for a variety of items, including gift cards, Visa® prepaid cards and energy and utility saving products from EnergyEarth’s ecommerce site. The vast selection available to users allows them the freedom to choose the reward that best meets their needs, thereby increasing appreciation, engagement and loyalty.

The points program has seen lift on several metrics and continues to perform well with customers, sales agents and program managers. We will be expanding this program into a larger footprint and additional business units in the near future.

Customer Acquisition, Reward Program

Retail energy brokers

Case Sudies Lightning Bolt

Our client is a premier retail energy broker, utilizing a digital marketplace aimed at helping consumers find the best rates for electricity and gas plans. For over a dozen years, they have provided competitive offers from some of the largest names in the business. Their goal was to increase their online exposure and customer acquisition rates. We provided our client with a unique reward and incentive solution that allowed their marketing and sales teams to promote services, increase visibility, receive a lift in metrics and reduce acquisition costs.

Our reward and incentive solution featured the EnergyEarth Double Up Reward®, which provides the recipient the ability to choose their reward from a variety of items, including gift cards, Visa prepaid cards and energy and utility saving products. The broad selection allows the recipient the freedom to choose the reward that best meets their needs, increasing appreciation and loyalty. Our competitive advantage is doubling the value of the reward card when redeemed for energy and utility saving products without any additional cost to the client. This unique feature allows the client’s marketing team to promote a higher value reward without incurring additional costs. We provided our client with a $50 Double Up Reward, redeemable for the customers’ choice of gift cards from a vast selection of retailers, Visa prepaid cards or for $100 in energy and utility saving products from EnergyEarth’s ecommerce site.

The program resulted in a large improvement in customer experience and increased conversion rates. Our client’s customers, sales agents and program managers are extremely happy with this solution, and have expanded to a broader footprint, thereby increasing traffic and overall volume.

Customer Acquisition, Reward Program

Financial industry

Case Sudies Bank

Our client is a leading financial institution serving a wide range of consumer, business and institutional clients through its 1,500 Southeast branches. Our client’s goal was to increase the number of current mortgage customers opening checking accounts and having their mortgage payments automatically deducted from the account at a lower cost than their current $200 cash back offer. We provided our client with a $150 Double Up Reward®, redeemable for the customers’ choice of gift cards from a vast selection of retailers, Visa prepaid cards or for $300 in energy and utility saving products from EnergyEarth’s ecommerce site.

By offering a $150 Double Up Reward, our client not only offered a reward with a broad appeal to all audiences, but they were able to promote a higher value reward and reduce acquisition costs. The program resulted in a 25% cost savings (i.e., $50 savings per reward issued) and yielded an increase in conversion rates, increased customer satisfaction and fewer customer service inquiries.

The program continues to perform well for sales agents and program managers, and is greatly accepted by our client’s customers. This program continues to grow and has been expanded to the automotive loan division, significantly increasing traffic and overall volume.

Additional Client Programs

Paperless Conversion, Reward Program

Global telecom company

Case Sudies Phone

Our client is a leading telecom company offering the latest technology in mobile, TV and internet services to over 100 million customers in 225 countries and territories worldwide. Our client provided their customers with an EnergyEarth Reward as an incentive to convert to paperless statements and automatic bill pay. By offering an EnergyEarth Reward, which is redeemable for energy efficient products, our client was able to offer their customers a relevant reward that further supports the positive environmental impact of paperless statement and billing programs.

Customer Acquisition and Paperless Conversion, Kit Program

Global transportation company

Case Sudies Truck

Our client is a leader in the package delivery industry serving more than 200 countries and territories worldwide. Using an EnergyEarth Switch and Save Kit, we helped our client obtain new small business customers and covert their existing business customers to a system to manage their invoices and billing online. By offering a kit filled with energy saving products tailored to small businesses, our client was able to help their customers save money by lowering their utility bills, make a positive impact on the environment and further enhance their corporate sustainability initiatives.

Additional Industry Experience

Customer Acquisition, Closer Program

Global telecom company

Case Sudies Phone]]]

Our client is a leading telecommunications company providing services around the world. Their primary objective was to provide their sales agents with a desktop tool to help close deals with prospective customers. We provided our client with a unique Closer Program that allowed their agents the flexibility and opportunity to utilize the tool as needed to acquire new customers.

The results were outstanding, with over 1.7 million sales executed in a 12 month span through this program. Additionally, the cost per acquisition was significantly reduced while simultaneously substantially increasing sales.

The closer program can be customized to fit the needs of several different programs, providing the perfect tool for sales agents to make them more efficient and effective.

Customer Retention, Loyalty Points Program

Global telecom company

Case Sudies Phone

Our client is a world leader in the telecom industry providing specialized services to small businesses that are designed to fit the needs of their growing company. Their goal was to create a loyalty program that allowed for long term retention of their business customers. We provided a solution that decreased costs and increased customer satisfaction while steadily decreasing churn rates over the course of several years.

The program proved to be a success with a 48% decrease in overall churn rate with improved customer satisfaction.

Contact us to see how we can make your company our next success story.